Currys, the UK’s largest omni-channel technology retailer, is now selling pleasure products. Sex toy brand, So Divine, will now be listing its range of sexual wellness products online with Currys.
It will stock a range of products from the So Divine portfolio, including some of their best-selling and affordable products such as The Pearl Clitoral stimulator, the male Pleasure Cup, the Smooth Operator Massage Wand and the Je t’aime Heart Vibrator. In addition to essentials such as So Divine’s lubricants, massage oils, and sex toy cleaners.
Traditionally an electrical and technology retailer, this will be the first time ever that Currys has listed any sex toys and the So Divine brand will be their sole listing. The sex toy market is expected to grow significantly in 2025, from $38.19 billion in 2024 to $41.94 billion in 2025 (CAGR of 9.8%), thanks to a greater acceptance of sex toys within the mainstream, the recognition of sex toys as therapeutic tools for a range of conditions and the availability to purchase from a wider range of retailers and supermarkets.
The products will be available to purchase online from the Currys website. A spokesperson from So Divine, commented: “We are delighted to have our products listed with Currys, and that one of the best known UK stores is now promoting and normalising the use of sex toys to a wider audience, for various sexual and health benefits. We look forward to sharing our extensive range of sexual wellbeing products with Currys customers and working with the Currys team to educate their customers on the fantastic benefits of using these products.”
Not only are So Divine products available to purchase from Curry’s but leading UK supermarkets Tesco, Sainsbury’s, and Asda, in addition to high street retailers Boots and Superdrug, and online retailers Debenhams, Sephora, Look Fantastic and Oxygen Boutique.
So Divine’s range of products is available to purchase from Currys website now. For more information on So Divine please visit www.so-divine.com.
