So Divine, the award-winning sexual wellness brand known for its high-quality and affordable pleasure products, is expanding its lineup in Boots ahead of Valentine’s Day with two flavour-forward launches: a Strawberry Matcha lube and The Strawgasm clitoral suction vibrator.
The Strawberry Matcha Lube taps into ongoing demand for flavor-forward intimacy products, combining the sweetness of ripe strawberry with the subtle, upscale notes of matcha. Designed to stand out in a crowded lubricant category, the formula delivers a smooth, long-lasting glide while offering a taste profile that feels indulgent rather than novelty-driven, which is appealing to today’s wellness-curious, sex-positive consumers.
Launching alongside it is The Strawgasm, a Rechargeable Clitoral Suction Vibrator, a sweet little showstopper with a naughty edge. Shaped like a luscious strawberry, this playful design delivers precise, pinpoint suction for seriously satisfying stimulation. With 9 powerful suction modes, a USB-rechargeable design, and a premium silicone finish, Strawgasm is perfect for those singles or couples seeking something fun, effective, and gift-worthy for either themselves or their other half this Valentine’s Day.
These launches were developed to meet seasonal demand while giving retailers something that genuinely stands out,” said Melissa Quick, marketing manager at So Divine. “By pairing flavour-inspired positioning with bold naming and eye-catching packaging, Strawberry Matcha and Strawgasm are designed to support strong shelf visibility and impulse-driven purchasing, especially around Valentine’s Day.”
The products are available now online with So Divine and Boots, the Strawgasm is available now also online with Debenhams and Superdrug. For more information on So Divine please visit www.so-divine.com or email sales@vh2.uk.com.
