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Home Retail News Retailer News

Decathlon UK and PureGym partner to provide more accessible fitness

by Fiona Briggs
March 12, 2025
in Retailer News
Reading Time: 1 min read

Decathlon is proud to partner with PureGym to help inspire people to live healthier and happier lives. This collaboration demonstrates both brand’s shared ambition in providing accessible and high quality fitness solutions.

Millions of PureGym members will now enjoy an exclusive 10% off a select range of Decathlon products including gym wear, workout mats, training equipment and nutrition and supplements. These products have been carefully selected to support members throughout their fitness journeys.

This partnership blends Decathlon’s expertise in offering innovative, high quality products with PureGym’s unparalleled network of gyms across the UK. Whether you rely on a PureGym for body building, sports conditioning, hybrid workouts or general wellbeing, Decathlon’s products complement any goal.

Chrysanthe Rukebesha, head of B2B at Decathlon UK, said: “We are very pleased with this milestone partnership because PureGym and Decathlon share the same values. We both believe in the benefits of a healthy lifestyle, and together we want to promote inclusive access to sport. By unifying our efforts, I strongly believe that we will help more people get active in the UK.”

Stephen Rowe, group marketing director at PureGym, said: “This partnership is really exciting for all of us at PureGym and Decathlon as we work together to give everyone access to top quality, great value fitness. We’ve already found a way to bring benefit to our members and look forward to supporting both communiti

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