Virgin Atlantic Holidays is expanding its partnership with Marks & Spencer, bringing its expert holiday planning service to M&S customers with a new concession at the M&S store in Westfield White City.
Opening in December 2026, the new concession will give customers the opportunity to discover, plan and book their next Virgin Atlantic Holiday while visiting one of London’s leading shopping destinations.
Dedicated Virgin Atlantic Holidays travel experts will be on hand to offer personalised advice and help customers create long-haul holidays tailored to them – whether they’re looking for a luxury escape, multi-centre adventure, family getaway or a once-in-a-lifetime experience.
The new concession marks the next chapter in Virgin Atlantic’s growing relationship with M&S, following the loyalty partnership launched earlier this year linking M&S Sparks with Virgin Red. That partnership gives members more ways to earn, spend and be rewarded across both programmes. The introduction of Virgin Atlantic Holidays concession brings travel inspiration and holiday planning into the relationship too, creating another way for customers to engage with the two brands.
The expansion supports Virgin Atlantic Holidays’ ambition to grow its presence in London and reach more of the capital’s premium leisure travellers. It follows the recent announcement of a new Virgin Atlantic Holidays flagship store at Battersea Power Station, with the growing London retail network giving customers more ways to access the brand’s expert, personalised holiday planning service.
Dave Geer, Chief Commercial Officer, Virgin Atlantic, commented: “We’re really excited to build on our partnership with Marks & Spencer bringing Virgin Atlantic Holidays to even more customers in London.
“M&S is a brand people know and love, and this new concession gives customers another convenient way to start thinking about, planning and booking their next holiday. Our travel experts can help customers go beyond simply choosing a destination – sharing their knowledge and recommendations to create a holiday that really makes the most of every moment, whether that’s a Maldives escape, a multi-centre adventure across Seoul and Japan or a road trip across the US.
“Together with our new flagship store at Battersea Power Station, this opening is an important part of our investment in London and our ambition to make Virgin Atlantic Holidays more visible and accessible across the capital.”
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