Desi Daru Vodka seeks to raise £1,000,000 investment for UK expansion and international distribution

Desi Daru Vodka, the premium vodka brand known for its fusion of Indian and British flavours, is looking to raise £1,000,000 investment, aimed at expanding its presence in the UK, increasing direct-to-consumer sales, and commencing international distribution.

Mohit Singh and Aneet Kaur, the husband and wife team behind Desi Daru, are looking to use the investment raised to increase their production capacity at the distillery in Oxfordshire where they produce their award-winning liquid, as well as expanding their marketing capabilities and strengthening direct-to-consumer channels. A significant portion of the investment would also be allocated for international distribution, allowing Desi Daru to bring their vodkas to new global markets.

Their vodkas have garnered much international acclaim, the Original and Alphonso Mango varieties scored 98 and 99 respectively in the IWSC awards, as well as the receiving World’s Best Flavoured Vodka at the World Drink Awards, 5 Master Medals at The Spirit Masters and a gold medal at the San Francisco World Spirit Competition. These numerous accolades are a testament to the brand’s exceptional quality and their skill in creating a fresh, juicy mango flavour.

The brand has made a significant impact in London’s elite bar scene, with its products featured in respected venues including the upscale hotel cocktail bar The Churchill Bar and Terrace, trendy speakeasy Opium and the Michelin-starred restaurant Benares.

Mohit Singh, founder of Desi Daru shared, “It is a pivotal time to be raising money for Desi Daru, as we strive to expand and solidify our position as one of the premier vodka brands in the UK. This funding will help fuel our ambitious growth and bring our vodkas to a wider audience, both domestically and internationally.”

With a growing presence in the UK and their sights set on the international market, Desi Daru is poised for substantial growth in the vodka market. The global vodka market is experiencing strong growth, driven by increasing demand for premium and flavoured vodka. In 2023, the global vodka market was valued at US$ 39.96 billion1, and is projected to reach US$ 68.25 billion by 2033, growing at a CAGR of 5.5%2. Desi Daru aims to leverage these trends to capture new opportunities in both established and emerging markets.