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Home Retail News Products

DIRTEA launches premium functional chai bend, expanding wellness portfolio

by Fiona Briggs
October 29, 2024
in Products
Reading Time: 2 mins read

DIRTEADIRTEA, the leader in wellness, introduces DIRTEA Chai – a premium blend crafted to bring the ultimate balance of energy, focus, and calm. With a unique combination of rich Indian spices and adaptogenic mushrooms, DIRTEA Chai offers an elevated, functional approach to the traditional chai experience, appealing to the increasing consumer demand for mindful daily rituals and high-quality wellness solutions.

DIRTEA Chai combines the essence of Ayurveda with the power of functional mushrooms, creating a blend that supports mental clarity, calm, and overall wellness. This innovative beverage is infused with 2,400mg of DIRTEA’s signature organic, dual-extracted mushrooms per serving, delivering the cognitive-boosting benefits of Lion’s Mane, skin-nourishing Tremella, and calming Reishi. Every sip offers a taste that balances earthy sweetness with bold, warming notes of ginger, turmeric, cinnamon, cardamom, clove, and nutmeg, promising a flavour profile that is as complex as it is invigorating.

“With DIRTEA Chai, we wanted to create something truly transformative – a product that not only tastes amazing but also delivers functional benefits that help people connect with themselves throughout the day,” says Andrew Salter, Co-founder and CMO of DIRTEA. “This blend brings together centuries-old ingredients and modern wellbeing, making it a valuable addition to any daily regimen.”

Continuing to push the boundaries of functional wellness and deliver enhanced benefits that customers love and trust, all DIRTEA products are made using the world’s finest functional mushrooms, harvested at peak potency, dried naturally, and expertly extracted for maximum bioavailability. To ensure superior products, all DIRTEA mushrooms go through the most sophisticated dual-extraction process before being third party tested for active compounds so that users can reap the benefits of the high-quality ingredients used, with no nasties.

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