pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is extending its iconic McVitie’s Hobnobs range with the launch of McVitie’s Hobnobs Oaty Snaps.
Available in two delicious flavours – Vanilla and Caramel – nHFSS McVitie’s Hobnobs Oaty Snaps are made with 100% wholegrain oats and are high in fibre, combining great taste with a more balanced snacking option without compromising on flavour.
Baked to golden perfection, McVitie’s Hobnobs Oaty Snaps combine Hobnobs’ signature oaty goodness with a satisfying snappy crunch. Hobnobs Oaty Snaps Vanilla offers a light and delicious biscuit break, while the Caramel variant brings a rich, golden sweetness that perfectly complements the oaty base. Both varieties are ideal for everyday tea-break moments, crafted to pair perfectly with a cuppa.
“We are excited to launch Hobnobs Oaty Snaps at a time when fibre continues to be a focus for British consumers, with many people not getting enough fibre in their daily diets,” explains Annalisa Fanali, Marketing Manager, pladis UK&I. “Hobnobs Oaty Snaps offer a delicious and more permissible way to enjoy a biscuit break, bringing together great taste, satisfying texture and the benefits of wholegrain oats in every bite.
“Inspired by our much-loved oaty heritage, we’ve created a deliciously crisp biscuit that’s rectangular rather than round, so it’s even easier to dunk in a cup of tea or favourite beverage. Hobnobs Oaty Snaps provide the satisfying taste and crunch people expect from Hobnobs, while offering a more permissible everyday treat that consumers can feel good about choosing.”
Whether it’s a mid-morning pause, an afternoon pick-me-up or a quick moment of indulgence on the go, McVitie’s Hobnobs Oaty Snaps deliver the perfect balance of wholesome oatiness, satisfying crunch and delicious flavour – making every break a little more enjoyable.
McVitie’s Hobnobs Oaty Snaps (167g, RRP £1.49) are rolling out now across multiple retailers and discounters.
