Photo by Maxim Hopman on Unsplash
UK shoppers are turning to overseas sellers more than ever. With so many options available and easy ways to shop online, it’s no surprise they’re choosing international stores for better prices, unique products, and brands they can’t find locally. This trend is changing how people shop in the UK.
Overseas shopping has grown so much that it now makes up 47% of all e-commerce in the UK. Clothing and shoes are the most popular items, making up 27.8% of these purchases. Younger shoppers, especially Gen Z, love buying unique and trendy products from other countries. They often look for high-quality items or better deals that are hard to find at home.
A key part of this shift is the growing trust in international platforms. This trend isn’t just limited to retail but also applies to online entertainment, as we’ve seen with the rise of non-Gamstop casinos (source: https://www.cardplayer.com/uk/online-casinos/non-gamstop-casinos). These platforms give UK players access to gaming options unavailable locally. According to casino expert Liliana Costache, these online gambling platforms operate outside the UK’s Gamstop system and are favoured for offering a wider variety of games, bigger bonuses, and fewer restrictions, making them an appealing choice for those seeking flexibility.
Recent data shows that 52% of UK shoppers regularly buy from international sellers. People choose overseas stores because prices are often lower due to cheaper production costs or favourable currency rates. They also enjoy the wider variety of products and access to brands that aren’t available locally. Advanced shipping services make it easy to shop globally without worrying about delivery delays or returns.
The trust in international brands has grown, too. For example, platforms like Amazon and eBay are widely trusted for cross-border purchases. Many international retailers have built strong reputations by offering quality products and reliable services. Similarly, fashion brands from Italy or France attract UK shoppers who prioritise craftsmanship and unique designs.
To keep this trend growing, companies need to focus on customer satisfaction. Better technology like real-time tracking and fast customer support makes international shopping easier and more reliable. Some brands are also adopting eco-friendly packaging and faster delivery options to win over environmentally conscious consumers.
Discounts and promotions are another big draw for shoppers. Overseas retailers often provide attractive deals to compete in a crowded market, and shoppers love getting good value for their money. Fashion platforms offering seasonal sales or international marketplaces with bundled shipping deals are just some examples of how businesses attract more global customers.
Of course, there are still some concerns, like product quality, shipping reliability, and returns. However, as international stores improve their services and build trust, more shoppers feel comfortable buying from them.
UK shoppers’ growing love for overseas sellers shows how much they value variety, affordability, and access to new things. It could be finding a unique jacket or enjoying the convenience of global shipping options, this trend is only going to get bigger. International shopping is here to stay, bringing exciting opportunities for everyone.
