Doughlicious (www.doughlicious.co.uk) is the UK’s No.1 and fastest growing cookie dough brand. Loved for their range of Great Taste Award winning Cookie Dough & Gelato Bites and Ready to Bake Cookie Dough, which can be found in the freezer and chiller aisles, May 2025 sees Doughlicious team up with Xbox & Bethesda to launch limited edition DOOM: THE DARK AGES Cookie Dough & Gelato Bites to celebrate the launch of DOOM: THE DARK AGES game.
Embrace DOOM’s darkness with this devilishly tasty snack, it features black cocoa cookie dough, shaped like DOOM’S medieval flail weapon, wrapped around sinfully smooth charcoal vanilla gelato, spiked with a dark cocoa and chocolate chip cookie crumb. This is no ordinary treat – it’s an epic snack built for battle.
Gamers can snack like a slayer and get their hands on exclusive Doom: The Dark Ages prizes by going to the Doughlicious Tik Tok shop (@doughlicious_dough) from the 27th May (£10 for 3 boxes of Gelato Bites, including Dry Ice Delivery). Each box comes with an Ultimate X Box Game Pass and the lucky few will win exclusive Doom: The Dark Ages Prizes. (including a Doom The Dark Ages Collectors edition worth £200, a Doom The Dark Ages Xbox Elite Controller worth £180, one of 20 Doom The Dark Ages Xbox Controllers worth £75 and one of 10 Doom The Dark Ages Xbox Series Wraps worth £50. You better be quick though as stocks are limited to just 500 packs! Unleash the Darkness. Claim your Reward.
Founder of Doughlicious, Kathryn Bricken, comments of the launch, “When the team at Bethesda came to us with with the concept of creating an epic product with Xbox’s DOOM brand, it was a clear ‘yes’ from us – it’s an honour for us to participate in such a hotly anticipated game launch, and so much fun for us to create a fittingly medieval Cookie Dough & Gelato Bite that tastes amazing and is perfect for the gaming community – whilst they’re busy crushing the legions of hell, they can be tucking into a handy frozen Doughlicious treat to keep them going for an epic battle! Doughlicious is also fresh from collaborating with PepsiCo on a collaborative product with Extra Flamin’ Hot, which also launched to TikTok shop, so it’s been excellent to see how our brand can execute these impactful collaborations with varied audeinces.”
