After an unforgettable Dragons’ Den appearance that inspired viewers and brought Emma Grede on board as an investor, rising food brand Lumberjaxe is officially launching in Aldi stores nationwide as a Specialbuy on 17th August
Founded by brothers Brendon and Jaydon Manders, Lumberjaxe has quickly become one of the UK’s most talked-about food brands. Their range of all natural wild flavour-packed seasonings and sauces is now available in over 1,000 ALDI locations across the country. A major milestone in their mission to bring memories and influence from outdoor cooking to the UK’s dining room table and getting more families Cookin’ Up Good Times.
The brothers’ emotional story, raised by a single mother and building their business through sheer determination, starting with just £100 each, resonated with millions.
Their heartfelt pitch on Dragons’ Den not only moved the Dragons and the nation, but also secured a £90K investment and the support from Dragon and global business powerhouse Emma Grede. “This is a real pinch-me moment for us,” says Brendon. “If you had told us this time last year that we would have our products in Aldi stores nationwide, we wouldn’t have believed you. Our journey so far has been amazing, and we’re so grateful that even more people across the country can now easily try our sauces.”
“Seeing our sauces on shelves across the country still doesn’t feel real,” says Jaydon. “We’ve poured so much love and hard work into this, and to know that families nationwide are now enjoying something we started in our mom’s kitchen, it’s just incredible.”
With the support of Emma Grede and a nationwide launch in Aldi, Lumberjaxe is quickly becoming one of the most exciting new names in UK food. Brendon and Jaydon are on a mission to shake up spice racks everywhere, bringing bold, wild flavour to everyday meals. Their story has captured hearts, and now their products are set to capture taste buds. From flavourful seasonings to rich, unforgettable sauces; Lumberjaxe is redefining what it means to cook at home with your family.
Emma said “This nationwide launch with Aldi is a huge moment for the brothers, Brendon and Jaydon. This is just the start of our journey to make Lumberjaxe a staple product in households all across the UK. Watching these two stay true to their vision while scaling up makes me so proud, and we are only getting started”.
