What began as a £100 kitchen-table start-up has become one of the UK’s most exciting emerging food brands. Lumberjaxe – the bold, all-natural seasoning and sauce company founded by Birmingham brothers Brendon and Jaydon – has officially launched its flavour-packed seasoning range nationwide via Ocado.com, the world’s largest dedicated online supermarket.
Fuelled by memories of family barbecues around their grandad’s brick-built BBQ in Birmingham, Brendon and Jaydon turned childhood nostalgia into Lumberjaxe – a brand built on bold flavour and Cookin’ Up Good Times. Every product is crafted without added colours or preservatives – just all-natural, wild flavour that brings people together.
“To think we started Lumberjaxe just two brothers experimenting in our mum’s kitchen, to now launching nationwide with Ocado.com is amazing, and something of a pinch me moment. We’re so excited to spread our seasonings all around the UK and get more families Cookin’ Up Good Times together” said Brendon and Jaydon
Lumberjaxe made waves on BBC’s Dragons’ Den, earlier this year, capturing hearts across the nation with their emotional pitch and authentic story of building a business from the ground up. With just £100 each and a whole lot of hustle, Brendon and Jaydon transformed their backyard passion into a powerful brand and secured investment from global business mogul Emma Grede.
With the Ocado launch, Lumberjaxe is bringing its signature range of sauces and seasonings to homes across the UK. Customers can now get their hands on fan favourites including the Moonshine Mango, Smokehouse Beef and Cowboy Butter seasoning, crafted to deliver big, BBQ-inspired flavour to your next meal.
This national launch marks a major step forward for the brand, signalling a new chapter in their journey from humble beginnings to household name.
Lumberjaxe is now available at Ocado.com
