Iconic British brand, Fairy Non Bio has announced an exciting new partnership to celebrate the release of Paddington’s new film. Uniting ahead of the highly anticipated general release of PADDINGTON IN PERU, developed, produced and distributed by STUDIOCANAL and in cinemas from November 8th, kindness is at the heart of this collaboration, sharing huggable softness and care with a partnership that naturally speaks to Fairy Non Bio customers and lovers of the Paddington franchise.
Through the launch of the new #LoadsOfKindess campaign, Paddington and Fairy Non Bio, will be encouraging and inspiring people up and down the country to pledge small acts of kindness as they call on the nation to embrace the positive impact even small gestures can have on our communities.
Launching from this week, Fairy Non Bio is on a mission to get the nation feeling warm and soft inside with a holistic campaign that incorporates special edition packs available in supermarkets nationwide, a full digital campaign and a large scale public event hosted by Fairy Non Bio’s lead ambassador Vogue Williams, taking place at the immersive Outernet district in London on 25th October 2024.
Image: STUDIOCANAL
P&G’s Fabric Care Brand Leader said: “We’re incredibly proud to be partnering with STUDIOCANAL for the long-anticipated release of Paddington in Peru. We’re excited that we’ve been able to come together to celebrate the power of kindness which is so important to both brands. We look forward to seeing our consumers engage with this heart-warming campaign, spreading kindness far and wide- just as Paddington has always shown us – in the run up to Christmas.”
Paddington and Fairy Non Bio are on a mission to make kindness a priority for our communities across the UK as the Christmas season approaches. UK consumers will be able to make pledges of kindness via social media with the #LoadsOfKindness hashtag from next week. Every pledge – however big or small can make a difference. Special Edition Packs featuring Paddington are available to purchase in stores nationwide and online now.
