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Home Retail News Products

Fast-growing supplement brand Heights launches in Boots

by Fiona Briggs
January 20, 2026
in Products
Reading Time: 2 mins read

HeightsHeights, the UK’s leading supplement brand, announces its launch into select Boots Stores. This marks the first time that the brand will be available to discover and shop in store, as part of the retailer’s NEW premium wellness edit.

Founded in 2020 by leading entrepreneurs Dan Murray-Serter and Joel Freeman, Heights is the fastest growing UK based supplement company, grounded in science-backed, researched nutrition, Heights creates supplements to feed your mind and fuel your body, with scientifically selected ingredients.

Heights’ entry into Boots stores marks the start of yet another impressive year of growth for the brand. The UK’s favourite supplements are now more accessible than ever, signalling an exciting new era in the brand’s mission to help people reach their Heights.

With 60k monthly subscribers and fulfilling orders for 1,000,000 customers, achieving an Annual Revenue Rate of £20Million and valued recently at £60M. Heights also has an array of celebrity fans who have implemented the supplements into their daily routine, from Stephen Fry to Spencer Matthews and Rylan Clark- as well as a community of 150k+ on social channels.

Speaking on the launch, Heights co-founder Dan Murray says: “We are absolutely thrilled to be launching in Boots stores around the UK to kick off 2026. It’s been an incredible year of extension and growth at Heights, so for our products to be available across physical retail is the natural next step for us and for Heights to be welcomed into the Boots family felt like a perfect fit. We are so excited to see our products out and about around the country and can’t wait for our customers to be able to pick up their next top up in store!”

Science backed supplements from the Heights product offering will be available, including Vitals+, Magnesium+, Biotic+ and Hydrate+, with the range set to extend. The products are also available to shop online at boots.com

Boots stores stocking the products include: Manchester Trafford Centre (available from 15th January), Newcastle Eldon Street (available from 15th January), London White City (available from 17th January), Sheffield Meadowhall (available from 17th January) and Dublin Liffey Valley (available from 22nd January).

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