ward winning female-founded London food brand Doughlicious has partnered with Whole Foods Market for a tastebud takeover this Spring, as it hosts the first ever pop-up at a Whole Foods Market in the UK.
Setting up shop on the second floor of London’s Whole Foods Market Piccadilly, Doughlicious, will be serving up helpings of its super-stuffed American style cookies and one-of-a-kind Dough•Chi bites as it invites shoppers to ‘dough as they please’.
From 13th April, visitors to the central London store will have the chance to tuck into Doughlicious’ naturally naughty sweet treats, including brand new Super Stuffed warm cookies with a delicious crispy-outside and gooey-middle, as well as its quickly growing cult-classic Dough•Chi frozen desserts – cookie dough wrapped ice cream bites.
“For the first time ever, Whole Foods Market customers will be able to step into a Doughlicious world,” comments Kathryn Bricken, founder of Doughlicious. “We are beyond excited to connect with shoppers face-to-face and introduce them to the Doughlicious possibilities of our award-winning cookie dough.”
“We look forward to welcoming Doughlicious to our London Piccadilly store in April for our very first in-store pop-up.” Jade Hoai, Director of Purchasing and Operations at Whole Foods Market said. “This marks the first of a series of pop-ups we will be hosting with a number of unique and innovative brands over the course of 2023 as a part of our mission to create exciting in-store experiences for our valued customers.”
Shoppers will be able to devour Doughlicious cookies and Dough•Chi at the pop up, or take away a gift-box of treats that make for a perfect party favour, date-night delight, or office treat.
The Whole Foods Market pop up will be debuting four Super Stuffed cookie flavours for the very first time: O.G Salted Chocolate Chip, Jaffa Wannabe, YO-Berry and Inside Out Churro.
The Doughlicious pop-up at Whole Foods will run from 13th April for two months, although there are already whispers of extending the pop-up into the summer due to high demand for Doughlicious.