Flying Tiger Copenhagen is launching a new app with an accompanying customer club to improve the customer experience and better reward loyal customers.
Flying Tiger Copenhagen Club is a new initiative that’s part of its omnichannel strategy and it will be a key element in understanding customer preferences, delivering an even better customer experience, rewarding loyalty and ensuring marketing efforts are more targeted and personalised.
The new customer club will be launched on 18th November and customers that sign up to the app will be immediately rewarded with discounts ranging from 10% to 20% which can be applied to in-store purchases.
Andre Filomeno, senior vice president for “Customer & Digital” at Flying Tiger Copenhagen, comments: “In 2023, we had around 100 million customers across our markets, and the majority of transactions happen in physical stores. However, we are rolling out a number of initiatives to improve the experience, whether customers interact with us in the stores or digitally. Therefore, we are enhancing our customer experience across all platforms, making the new app a valuable addition to all of our channels and a key foundation of our omnichannel approach.”
The UK represents the third-largest revenue market for Zebra Group, the parent company behind Flying Tiger Copenhagen. Given the UK’s significant contribution, it is one of the first markets to benefit from the app launch, following successful debuts in the Nordic countries and Germany since June 2024.
The Flying Tiger Copenhagen Club app is free and can be downloaded via the App Store and Google Play.
