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Home Retail News Awards

Fragrance Foundation Awards: The Perfume Shop consultant takes Consultant of the Year title

by Fiona Briggs
July 2, 2026
in Awards
Reading Time: 2 mins read

The Perfume Shop is celebrating Caitlin Brophy, Sales Advisor at its Blanchardstown store, who has been named Consultant of the Year at The Fragrance Foundation Awards.

Having worked at The Perfume Shop’s Blanchardstown store for almost three years, Caitlin received the prestigious accolade after achieving a perfect score in The Fragrance Foundation’s online training programme, demonstrating exceptional fragrance knowledge, passion and commitment to delivering expert customer service.

The comprehensive training explores fragrance ingredients, olfactory families and the science behind perfume creation, equipping consultants with the expertise to help customers find the perfect scent with confidence.

Reflecting on the achievement, Caitlin said: “Winning Consultant of the Year really means a lot to me. I put in a lot of hard work and it’s so nice to know it doesn’t go unnoticed. Having my efforts recognised by not only my team, but also The Perfume Shop and The Fragrance Foundation has been surreal. Everyone has been so kind and congratulatory, it’s really been an amazing experience.

I really enjoyed the course and found it super engaging from start to finish. I learned so much about ingredient facets and the science that goes into making a fragrance. The best part has been applying everything I’ve learned in store to help customers, which has definitely been the most rewarding part.”

Gill Smith, Managing Director at The Perfume Shop, said: “Caitlin’s achievement is a fantastic reflection of both her individual excellence and The Perfume Shop’s commitment to fragrance expertise. Achieving a perfect score demonstrates an exceptional level of product knowledge, passion and professionalism that directly benefits our customers. We are incredibly proud of Caitlin and this well-deserved recognition, which reinforces our commitment to investing in our people and maintaining our position as a trusted authority in fragrance retail.”

The Fragrance Foundation Awards celebrate excellence across the fragrance industry, recognising the individuals and brands that continue to raise standards within the sector. Caitlin’s success highlights both her personal dedication to developing her expertise and The Perfume Shop’s ongoing investment in providing industry-leading fragrance knowledge for its colleagues.

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  1. The Perfume Shop announced as a finalist in Fragrance Foundation Awards 2025
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