Fray Bentos launches Festive Turkey pie
Fray Bentos is bringing seasonal flair to the dinner table this winter with the launch of its brand new product, the Festive Turkey Pie.
The new pie is now available in B&M stores nationwide and will roll out to Nisa and Home Bargains in October, followed by Asda and Morrisons in November.
Packed with tasty turkey and Cumberland sausage in a delicious sage and thyme gravy, the new pie offers a ready-to-bake Christmas dinner, all wrapped up in the brand’s signature 64 layer golden puff pastry.
With an MRRP of £2.99, the Festive Turkey Pie is the latest addition to the Fray Bentos range, which has been a firm favourite for on-the-go families for generations.
Fray Bentos launches Festive Turkey pie
The launch reflects the brand’s continued mission to serve up bold, comforting flavours with modern convenience and at an affordable price.
Jude Smart, brand manager at Fray Bentos, said: “Fray Bentos pies have stood the test of time, and have been part of British mealtimes for generations. We’re proud of this heritage, but we’re not stuck in the past.
“We’re evolving the range to appeal to a new generation of consumers who want proper food that’s quick, tasty and great value.
“Christmas is all about hearty meals, comfort and tradition, and our new Festive Turkey Pie captures the classic taste of Christmas dinner in a way that’s simple, convenient and delicious.
“It’s proper food with a seasonal twist that’s ready when you are. A cracking addition to festive celebrations.”
