Sick of boring snacks? So are shoppers, as according to recent research, 82% of the nation are suffering from snack regret. But fret not, Furocity by Tyson Fury has partnered with Iceland to launch the ‘Snack Swap Shop’ – letting shoppers trade in their boring snacks for a better one for FREE!
The ‘Snack Swap Shop’ marks Furocity’s partnership with Iceland Foods, which is the first supermarket to launch the Furocity Range.
From the 24th July, Tyson Fury will open the first ‘Snack Swap Shop’ letting customers trade in their unwanted snacks for a free Furocity Power Protein Bar worth £2.* The snack shops will pop up in Iceland stores throughout the country – including Fulham, Blackpool, Mold, Norwich and Banbury – to give Brits a shot at snack redemption.
When it comes to snacking, the nation shouldn’t have to compromise on taste, yet one in five are left disappointed by their snack choices for this very reason and a third (37%) get snack regret from eating an unhealthy or high-calorie snack.
What’s more, as over half the nation (56%) are completely unaware of how much protein they should be getting in their diet each day, the bars with 20g of high-power protein offer a solution for their protein fix.
Pulling no punches, the swapped products won’t go to waste. Iceland is teaming up with Olio to ensure the unwanted snacks are donated via the local sharing app. Together so far, Iceland and Olio have redistributed over 2 million meals and counting.
The first protein bar from Tyson Fury is available in Caramel and Chocolate Fudge Brownie for £2.00 and beats the likes of Maximuscle, Fulfil and Misfits on protein and taste.
Tyson Fury shared, “I knew if I launched a protein bar that it had to be good macros and tasty and I’m confident there’ll be no such thing as snack regret when people try these. To prove to people how good these taste, we’re letting them swap their crappy snacks with the best protein bar on the market! MINE!”
The Iceland ‘Snack Swap Shop’ will be in Iceland stores throughout the country from 24th July – 30th July. Full terms and conditions available at www.iceland.co.uk.
