Nomadic has further strengthened its range with ‘Fuel Up’, a pair of dairy-based complete meal drinks, set to launch nationally in SPAR w/c 24th June.
Available in strawberry and chocolate, each flavour features 26 vitamins and minerals plus 33g of protein and contains 500kcals. They continue Nomadic’s strategy of developing convenient and nourishing products for hard-working people ‘who need to get the job done’.
The duo represent Nomadic’s second product launch of the year, following ‘Good To Go’, its three-strong range of pouched snacks, which are stocked in Morrisons and SPAR.
Both Fuel Ups contain essential vitamins such as A, C, D, E, K and folic acid – plus key minerals potassium, iron, zinc and calcium. Nomadic also claims that the dairy-base results in a better mouthfeel and more satisfying flavour delivery than vegan alternatives.
Free from added-sugar, each is also gluten and lactose-free. Best served chilled, they’re ambient stable and have a shelf life of eight months.
Michelle Bloom, Nomadic’s Marketing Manager, said:
“We’re all about creating delicious products that help ‘fuel’ busy, hard-working people – in any profession. These are perfect for people who aren’t vegans and who’re hard-pressed for time and simply have got to crack on. They’re not just nourishing and packed with vitamins and minerals, they’re complete meal drinks that are full of flavour.”
Nomadic Fuel Up cartons, 500ml, RRP £3.50.
