Lyre’s, the #1 trending Non-Alcoholic Spirits brand, announces its partnership with the world’s #1 DJ David Guetta, with the mission to change the way the world drinks.
The global partnership, born out of a mutual desire for premium non-alcoholic serves without compromise, marks Guetta’s first venture into the non-alcoholic spirit market which expects to witness a 6.5% CAGR during the forecast period 2023-2030. Guetta, named as the world’s number one DJ comments: “We’re about to change the party scene together! Now everyone can enjoy great-tasting drinks without alcohol, no matter where you are – at a bar, a club, or just chilling at home. It’s all about inclusivity and freedom of choice!”
Lyre’s crafted spirits were born with mindful consumption at their core. Public awareness of well-being and health, particularly amongst younger adults, underpins the usage of low/no alcohol drinks, with some 35% of alcohol drinkers concerned about the effect of alcohol on their well-being and health, rising to 53% among 18-34s. Taking their brand into the next generation of non-alcoholic beverages, Lyre’s range of non-alcoholic spirits includes liquids, like Gin, Vermouth, Triple Sec, Tequila, Bourbon, Whisky, Rum, and even ready-to-drink Negroni, Margarita, and Old Fashioned. In addition, they offer four ready-to-drink mixed cocktails and Classico – a non-alcoholic sparkling. Lyre’s award-winning Classico Sparkling is perfectly bubbly and has a light tart flavour with notes of fresh peach, pear, and Granny Smith.
Available in over 40 markets across the globe, Lyre’s gives customers the opportunity to drink their way. Tired of minimal options, or unsatisfying drinks, the unique Lyre’s range contains the same natural essences, extracts, and distillates that match the aroma, taste, and appearance found within time-tested classics such as Gin and Italian Spritz.
Carl Hartmann, Lyre’s co-founder, said: “I’m excited and privileged to announce our partnership with David Guetta. As one of the greatest DJs and Producers of all time, and with over 100M engaged fans worldwide across all social networks, I can think of no one better to help us on our mission to change how the world drinks.”
“With David’s following worldwide, performing at top nightclubs and festivals, I’m looking forward to working together to introduce Lyre’s onto menus at venues globally. This will allow people to have better-for-you options when they are out watching their favourite artists perform and always have the option to feel included,” says Carl Hartmann.
To celebrate the partnership, Lyre’s is giving every customer a complimentary bottle of Lyre’s Classico Grande Sparkling [750ml] when they purchase any 700ml spirit via the Lyre’s online store between 20th-27th November 2023* – cheers to that!
Regarding the partnership, Guetta notes: “There’s always that ‘cheers’ moment at events. Many people think it’s bad luck to cheers with water, but Lyre’s is a non-alcoholic alternative that allows me to enjoy the moment with a quality drink, without consuming alcohol.”
Lyre’s is backed by investors D Squared Capital and Morgan Creek. Available in over 40 markets across the globe, Lyre’s allows customers to drink their drink their way, whilst also considering mindful consumption. Offering a range that pays homage to the world’s most classic and time-tested spirits, Lyre’s is proud to give consumers the opportunity to enjoy their favourite cocktails with low and no-ABV alternatives.
Guetta continued: “I am super happy to announce my partnership with Lyre’s. We are the number one non-alcoholic spirit brand. You can be at a party, you can be cool, you can be social. Cheers to you, to happiness, to the party … without alcohol but with Lyre’s.”
