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e.l.f. Beauty and Bubble bring skincare-makeup hybrid innovation to Boots with exclusive UK & Ireland collaboration

by Fiona Briggs
August 4, 2026
in Products
Reading Time: 2 mins read

e.l.f. Cosmetics and e.l.f. SKIN, brands from e.l.f. Beauty (NYSE: ELF), and Bubble have partnered to launch a limited-edition collection of skincare-makeup hybrids, arriving exclusively at select Boots stores and online from 6th August 2026. Two brands that share space on shelves, in carts and in the hearts of their communities are blurring the lines between skincare and makeup to create a skincare-makeup hybrid collection that brings together the best of e.l.f. and Bubble.

And there’s another co-creator in this collab: the community.

This limited-edition collection is built on an insight hiding in plain sight: Beauty communities lead the way in cocktailing their skincare and makeup – mixing, layering and customising their routines in search of products that deliver skin-first benefits, visible payoff and the freedom to make beauty their own.

This limited-edition collection celebrates the power of the fans in leading the way to fuel discovery and experimentation on the journey of self-expression.  Launching exclusively with Boots in the UK and Ireland, the collection further strengthens the retailer’s position as a destination for trend-led, accessible beauty innovation.

The limited-edition collection includes:

  • DROP N’ DUNK – Combining e.l.f. SKIN Bronzing Drops with Bubble’s Slam Dunk Hydrating Cream Moisturiser in a dual-chamber format, delivering buildable radiance alongside lasting hydration. Available in Fair Gold, Copper Gold and Pure Gold.
  • Glow Talk – Bringing together e.l.f. Cosmetics’ Glow Reviver Lip Balm with Bubble’s Talk Back Lip Serum to create a glossy hybrid that delivers colour, shine and hydration in one swipe. Available in Berry Well, Pinky Promise and Dusty Rose.
  • Camo Slide – Merging e.l.f. Cosmetics’ bestselling Camo Liquid Blush with Bubble’s Water Slide Hyaluronic Acid Serum to create a lightweight blush serum that delivers a buildable flush with a hydrated, dewy finish. Available in Berry Well, Pinky Promise and Dusty Rose.

For e.l.f. and Bubble, the collaboration reflects a shared desire to listen closely, move quickly and create products that make beauty feel more accessible, expressive, and personal. Both brands have built passionate communities by treating consumers as collaborators, with this collection as their latest expression of that community-first approach.

The e.l.f. x Bubble collection launches on the 6th August 2026 via Boots with limited quantities available. Prices start from £10.00.

Share This Article

Similar Retail News Articles:

  1. Personalised nutrition brand Nourished makes Irish debut with exclusive Boots Ireland launch
  2. Bubble Skincare lands at ASOS – cult US brand expands in UK with global rollout
  3. Shark Beauty breaks into the UK skincare market with beauty tech first
Tags: e.l.f. Beauty and Bubble
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