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Great Northern Brands 2023: Yorkshire’s finest Masons of Yorkshire collaborates with Magic Rock Brewery to release Botanicalist Gin & Tonic IPA into Morrisons

by Fiona Briggs
October 19, 2023
in Products
Reading Time: 2 mins read

Fresh off the back of their successful launch earlier in the year, two Northern English powerhouses Masons of Yorkshire and Magic Rock Brewery have paired up with fellow Northern supermarket stalwart Morrisons to launch Botanicalist (440ml) in selected stores nationwide. A zesty Gin & Tonic IPA, packed to the brim with juniper, botanicals, and hops, all brewed and canned in Yorkshire. Combining state-of-the-art distilling with cutting-edge brewing techniques, this is a delicious mix of eight different botanicals alongside a clean and crisp classic IPA is now available in 440ml cans for extra sipping.

The result is a refreshing, complex, ultra-effervescent beer, infused with the multiple award-winning Masons of Yorkshire Original Gin botanicals, bursting with hoppy flavour, punchy citrus and grapefruit, pine, and a trace of sweet bitterness. Made with Mosaic, Centennial, Cascade, Columbus and Lemondrop hops.

Celebrating a decade of distilling in 2023 – Yorkshire’s first gin, Masons of Yorkshire, continues to delight with its range of award-winning spirits in delectable flavours. The Masons of Yorkshire portfolio is now made up of 8 world-class Gins: Original, Tea, Orange & Lime Leaf, Pear and Pink Peppercorn, Pink Grapefruit & Cucumber, English Lavender, British Raspberry and the Special Edition 10 year anniversary Fruits of the Tropics Gin. Masons started distilling Great British Vodka in October 2021: Espresso, Classic, Citrus and the brand new Chocolate, already winning plaudits the world over.

Cathy Mason, co-founder of Masons of Yorkshire, says: “We are an independent family run business and it is a joy to find Magic Rock Brewery who share our values as well as our passion for innovation, adventure and flavour! Botanicalist is a refreshing imbibe perfect for the upcoming festive celebrations, parties and the perfect present for those beer and gin lovers too. Having recently celebrated our tenth year in business we’ll be raising a glass or two of this delicious Gin & Tonic IPA to that!”

Vik Kastenbauer Stronge, senior brand manager of Magic Rock Brewing, says: “This is proper Yorkshire goodness, we are so proud of our locality, so when given the opportunity to conjure up a beer with the Masons team we jumped on it. Collaboration and innovation are at the heart of what we do, the chance to share knowledge and flavours has been enlightening for all involved. Botanicalist fuses both brands’ expertise to provide a refreshing twist on a classic IPA that is perfect for the months ahead. Yorkshire produce, simply magic stuff!” ”

Available from selected Morrisons stores nationwide @ £3.50 per 440ml can // https://groceries.morrisons.com/products/magic-rock-botanicalist-621761011

6% ABV // 209kJ/50 kcal calories per 100ml // Vegan

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