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Gü announces Peter Utting’s retirement and appointment of new CEO Emma Vass

by Fiona Briggs
January 15, 2025
in People
Reading Time: 1 min read

After six years leading Gü, Peter Utting has decided to retire from full-time work and will be stepping down as CEO.

Utting will be replaced by Emma Vass, who has nearly 25 years of experience in the food and drink industry. Vass joins from Ecotone, where she successfully developed a portfolio of high-growth, sustainable brands, including Clipper Tea, Kallo stocks and rice cakes and Whole Earth Peanut butter.

Reflecting on his time at Gü, Utting said: “Being part of Gü has been one of the highlights of my career. I’m so proud of what we’ve achieved together. Whilst I’ll miss the team and the business, I’m excited to see all the great things Gü will continue to accomplish. I would also like to thank the Dean family as the owner of Noble Foods for giving me for giving me the opportunity to lead this business and latterly with Exponent, who have been a tremendous support over the last three years”

Simon Davidson at Exponent said: “We’d like to thank Pete for his successful leadership of Gü, over the last six years, and welcome Emma at this very exciting time. Gü delivered double-digit volumes growth last year, and with the significant investment now made in new capacity, the brand is strongly positioned to continue this growth under Emma’s leadership”.

New CEO Vass commented: “Gü is such a beautiful, innovative brand with potential to become one of the leading global indulgence brands – I am delighted to have the opportunity to join the team and be part of the continued success.”

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