As the UK heatwave continues, more Brits are ditching their hot drinks and reaching for a cooler caffeine fix — with premium cold brew brand Hunt And Brew reporting an 80% sales uplift in Tesco over the past fortnight.
With iced coffee proven to be a seasonal favourite (Tesco’s Dunnhumby data confirms the category thrives in the sun), Hunt And Brew is now winning over a new wave of shoppers who are trying premium cold coffee for the first time.
Andrew Douglas, Marketing Manager at Hunt And Brew commented: “We’ve definitely seen the impact of the heatwave – sales have jumped 80% in just two weeks. But what’s really exciting is the number of new customers discovering Hunt And Brew for the first time. We’re bringing younger, more affluent shoppers into the RTD coffee category, and showing that premium cold brew doesn’t have to come from a café.”
With coffee fast becoming the new national drink, growth in UK coffee culture is being driven by an ever-increasing number of high end independent high street coffee shops with crafted coffee experiences. The RTD coffee category is seeing the benefits of this growth, now worth £289M*** having doubled in the last three years.
Hunt And Brew is clear about what it stands for: single origin specialty-grade coffee, fresh milk and nothing else added. Indeed, its launch in Australia 7 years ago disrupted the category, offering for the first time a crafted, premium coffee experience in RTD format to rival the artisanal coffee shop offering; no easy task in a nation as coffee-forward as Australia.
Originally founded in Australia, Hunt and Brew is a hungry (or should that be thirsty) challenger brand in the UK cold coffee market, known for its high-quality, barista-style brews in a convenient ready-to-drink format.
With park meetups, beach days and commuter mornings all calling for chilled caffeine, Hunt And Brew is proving that this summer, the best coffee comes cold.
