Leading decision intelligence expert, HyperFinity, has launched a brand new retail media product, designed to help retailers leverage their first-party data, maximise the impact of advertising for brands, and achieve a potential sales uplift of 20% for targeted retail media campaigns.
The Leeds-based company has been supporting several leading retailers, assessing key data points and building targeted audiences. The product launch comes as retail media’s global advertising revenue is forecast to exceed television revenue by 2028, according to GroupM.
HyperFinity’s platform links together customer spend data, product attributes, and web browsing data to deliver precise insight into consumer behavior and needs. These insights are used to precisely target consumers with highly relevant products on retailers’ websites, apps and in-store. HyperFinity has seen sales uplifts of 20% for targeted campaigns driven by the platform.
Peter Denby, chief commercial officer at HyperFinity, commented: “We’ve been working on our retail media offering under the radar for a while now, and we’re seeing fantastic results. Our platform enables retailers to improve their targeting and personalisation, then, assess campaigns effectively with closed-loop measurement. We can attribute retail media success by measuring ROI and return on ad spend.”
“Retailers are embracing retail media with open arms. They see it as a triple win. Customers are served more relevant ads, brands reach their target audience more effectively, and retailers increase profitability. Ultimately, it’s a space that’s only set to keep growing, as retailers look for ways to cut wasted ad spend and improve customer loyalty, whilst also supercharging profits.”
HyperFinity has also launched an eBook, which uncovers how data can fuel the retail media revolution for retailers looking to diversify their income streams. The eBook can be downloaded here.
