JD has doubled its presence at Bullring & Grand Central, Birmingham with a new 27,500 ft space flagship store.
To commemorate the brand’s biggest UK store opening of the year, JD pulled out all the stops to ensure a good time is had by all. For their opening weekend only, consumers were met with the hottest tunes blasted by DJ’s whilst mingling with some exclusive VIP JD celebrities and influencers as surprise appearances.
James Air, Director – head of group acquisitions at JD Sports Fashion plc, said: “We can’t think of a better way to celebrate two decades of JD Sports at the Bullring than opening a fantastic new flagship store. We’ve seen the buzz and demand JD Sports has generated, so building such an impressive new store will bring even more of the world’s best brands to the destination’s many visitors. It’s been a great twenty years for us at Bullring, and we’re looking forward to the next twenty being even better.”
Toby Tait, director asset management, Hammerson, commented: “JD’s upsize is a testament to the attractiveness of Bullring & Grand Central and the continued ‘flight to quality’ we are experiencing across our portfolio, with high-profile brands seeking the very best locations. Our strong pipeline demonstrates the success of our strategy and the confidence we have in evolving and future proofing our assets to attract the best quality brands and concepts.”
JD also recently launched The JD Forever Forward Christmas campaign that can be watched here.
For Christmas 2023, ‘Forever Forward’ celebrates the iconic JD Duffle Bag by placing it at the heart of the campaign, which celebrates 25 years of it being ever-present in British Youth Culture.
This year’s advert is a dynamic love letter to British youth culture – the people that make it, and the bag that carries it forward. Rooted in authentic, relatable, real-life scenarios of JD consumers – from a first kiss, to kickabouts on the street with mates – the moments where the JD duffle has been ever-present accompanying athletes, artists, creators, and adventurers on their remarkable journeys, serving as a strong reminder that possibilities are limitless.
