JD Sports Fashion plc (“JD Group”), a global omnichannel leader in the sports sector, is extending its successful partnership with Fluent Commerce by deploying its Distributed Order Management (DOM) solution across Hibbett, a major U.S. retailer specialising in sports fashion, whose acquisition JD announced in July 2024. By moving from a European deployment to a global footprint, Fluent Commerce’s solution will transform Hibbett’s fulfilment technology stack and scalability to support business growth.
As part of a broader e-commerce digital transformation, Hibbett will implement Fluent Order Management and Big Inventory, with a strong focus on Global Inventory and Product Availability modules to support omnichannel experiences such as buy online, pick up in store (BOPIS), ship-from-store, and drop-ship fulfillment options. The new solution will improve order accuracy and visibility, reducing customer service calls and improving customer confidence in stock availability.
Headquartered in Birmingham, Alabama, Hibbett operates approximately 1,000 stores across 36 states under the Hibbett fascia offering footwear, athleisure apparel, and accessories from leading brands including Nike, Jordan, and Adidas. Following its acquisition by JD Group last year, Hibbett is investing in scalable, cloud-native solutions to strengthen its digital foundation and deliver a seamless customer experience across all channels.
Thomas Hindré, SVP EMEA at Fluent Commerce, said: “We are proud to support JD Group as its preferred OMS partner, and delighted that Hibbett has chosen our solution, renowned for its speed, agility, and reliability”.
Replacing its current systems, Fluent Order Management will provide real-time global inventory visibility, advanced order orchestration, and flexible routing to ensure accuracy, speed, and reliability during high-volume events such as limited sneaker launches.
Jetan Chowk, chief technology & transformation officer at JD Sports Fashion plc, said: “Fluent Commerce’s proven performance and seamless delivery for JD and with other large-scale retail networks made them the ideal partner. Its platform provides the agility we need to reduce operational complexity as we continue to grow our global business”.
