JoJo Maman Bébé is excited to introduce extended sizing with their new selected range of JoJo Junior styles. With sizing available up to age 9 years, customers can shop the new launch online and in stores from August 18th.
The expanded kidswear collection is a response to high customer demand, allowing JoJo to continue growing with their customers. The new size range maintains the same high-quality and iconic JoJo handwriting that their customers know and love, blending everyday essentials with modern staples.
The launch of JoJo Junior has been timed to purposefully coincide with the introduction of their new takeback scheme, JoJo Reloved, in partnership with thelittleloop. Supporting JoJo’s mission to reduce fashion waste, JoJo Reloved provides parents with an easy method to sell their outgrown kids’ clothes and use their thelittleloop credit to shop for the next size up in the JoJo Junior collection.
“We deeply value our customers’ feedback, and extended sizing has been one of the most frequent requests”, Mark Wright, CEO of JoJo Maman Bébé, said.
“We love how many of our loyal customers want to continue shopping with us as their children grow through childhood, so we’re delighted to share our first range of JoJo Junior with our incredible community.”
“JoJo is best known for our offering of durable, iconic designs in our distinctive, playful style, that can’t be found anywhere else. That’s why it was important to us to begin extending our kidswear to a whole new age group.”
“We can’t wait to see our customers’ response to JoJo Junior and will be developing the range further for Spring Summer 2026 – as we continue take onboard customers feedback and adapt. As playdates become hangouts and toys become tech, JoJo will continue to offer high quality, carefully sourced premium clothing that can be enjoyed through the ages.”
