uicy Drop Brings Its Interactive Dipperz Experience to Chews with the Launch of Chew Dipperz
New chew format combines individually wrapped fruit chews with Juicy Drop’s iconic sour dipping gel, following the success of the brand’s #1-selling Gummy Dipperz SKU.
Bazooka Candy Brands is expanding its Juicy Drop range with the launch of Juicy Drop Chew Dipperz, a new interactive confectionery format combining seven fruit-flavoured chew sticks with a resealable vial of Juicy Drop’s signature sour dipping gel.
Launching in the UK from 21st September with an RRP of £1.49, Juicy Drop Chew Dipperz will be available in Raspberry and Strawberry flavours. The new format allows consumers to dip, customise and enjoy each chew their own way, bringing the interactive experience behind the successful Dipperz range to the chew category for the first time.
The launch follows significant growth of the Juicy Drop brand in the UK, now the country’s #1 kids’ sugar confectionery brand by value, with the portfolio delivering £14+ million in annual retail sales.
“The success of Gummy Dipperz has shown us that consumers love having the freedom to customise their confectionery experience,” said Amelia Fever, Juicy Drop brand manager. “The combination of a great-tasting sweet and our signature sour gel gives people a fun and interactive way to enjoy the product, and Chew Dipperz takes that successful formula into the chew category for the first time. We see this as an exciting next step for both the Dipperz platform and the wider Juicy Drop brand.”
Each 65g pack of Juicy Drop Chew Dipperz contains seven individually wrapped chew sticks, presented in a convenient cardboard wallet, alongside a removable and resealable vial of sour dipping gel.
Consumers can choose how much sour gel to add to each chew, creating a customisable sweet-and-sour experience. The individually wrapped format and resealable gel vial also make the product suitable for enjoying over multiple occasions and on the go.
Available in two fruity flavours — Raspberry and Strawberry — Juicy Drop Chew Dipperz is fully vegan and Halal certified.
The launch represents the latest innovation from Juicy Drop as the brand continues to build on its position as a leading name in kids’ confectionery, combining bold flavours with interactive formats designed to make confectionery more engaging.
Juicy Drop Chew Dipperz will be available from 21st September, with an RRP of £1.49.
About Juicy Drop
Juicy Drop is a global kids’ confectionery brand known for its combination of sweet confectionery and bold sour flavours.
Since launching in 2007 with Juicy Drop Pop, the brand has introduced a range of interactive confectionery formats spanning lollipops, gummies and chewable confectionery. Today, Juicy Drop continues to create customisable sweet-and-sour experiences for kids and teens around the world.
