Kallø, the natural food brand, is bringing sofa snacking to life this September with an immersive pop-up experience at Battersea Power Station.
The Kallø Snack Lounge will open its doors on Saturday 26th September, to a playful, lounge-inspired space designed to turn ordinary nights in into fun, feel-good moments of discovery.
Built around Kallø’s NEW Popped Corn Cakes range, the activation takes its cue from a familiar ritual – rummaging down the back of the sofa – and turns it into a game. Visitors are invited to search a specially built sofa for hidden prizes, before sampling all six Popped Corn Cakes flavours at the lounge’s own mini snack bar.
Kallø Popped Corn Cakes have recently launched into Waitrose, Ocado and Tesco in deliciously irresistible flavours; four core products Cinnamon, Buttery Toffee, Sweet & Salty and Caramel, and two indulgent flavours, Dark Chocolate with Sea Salt and Dark Chocolate with Salted Caramel. An industry first, the snack range marries high-fibre, natural ingredients with moreish flavours for the ultimate permissible sofa snack.
While queueing for the experience, visitors will be greeted by brand ambassadors dressed in striped pyjamas who will hand out a flavour profile quiz to work out their Kallø flavour match.
To enter the pop-up, visitors knock on a bright pink door numbered 36, a nod to the low-calorie content of the products, flanked by stained-glass-style panels and topiary, before stepping through into the lounge.
Once inside they will be invited to rummage down the back of a bespoke sofa to uncover oversized hidden objects, each one linked to a prize, ranging from scrunchies to eye masks from brand partner, Their Nibs, to branded tote bags and full-size packs of Kallo Popped Corn Cakes. Each participant will also receive a complementary pack of Kallo Popped Corn Cakes matched to their flavour sticker.
With visually appealing displays and fun furnishings throughout, there will be many photo moments to give content creators and visitors plenty to share on their social media accounts.
Outside the lounge, Kallo brand ambassadors styled like cinema ushers, will also provide free samples to passing shoppers across Battersea Power Station.
Ahead of the public opening, a small group of influencers will also be invited into the Kallø Snack Lounge, given the same rummage-and-sample experience and gifted a bespoke Kallø cushion to take home.
Amber Briscoe, Kallo social media and activation executive, says: “We are so excited to see the Kallø ‘Pop Up’ Lounge come to life at Battersea Power Station. We set out to create an activation that perfectly captures the feel-good, cosy night in vibes that perfectly align with our new Kallø Popped Corn Cakes. The activation is designed to immerse attendees into the Popped Corn Cake world and introduce them to the deliciously moreish flavours, whilst engaging them in fun games, with plenty of prizes and Insta-worthy photo moments.”
The concept creative, design and implementation has been delivered by London-based brand experience agency, Backlash.
Jenny Hernon, senior art director at Backlash adds: “We designed the Kallø Snack Lounge to be bold, colourful and packed with personality – just like the corn cakes themselves. We wanted to create a playful space that brings the Kallø brand to life, with plenty of fun and unexpected details to discover.
I think visitors will love the Sofa Rummage game – after all, it’s not every day you’re encouraged to have a good old rummage down the back of the sofa and actually keep what you find. Especially when there’s some fun rewards up for grabs – rather than the usual fluff and crumbs. Ultimately, we want visitors to have fun, capture some great content and discover a newfound love for Kallø Popped Corn Cakes – whatever their sofa-snacking vibe.”
Kallo is a B Corp certified brand best known for its plant-based snack range including its Rice Cakes, Veggie Cakes and now Popped Corn Cakes, and organic stocks and broth.
It is owned by organic and plant-based food leader, Ecotone, which is fiercely committed to creating healthier food for a healthier planet.
