KinKind is launching its hair, body wash and skincare bar range in a new retail-led beauty design. The packs have been developed to ‘pop’ on shelf and make a step-change in beauty cues.
The fun, product naming approach that communicates the products’ emotional benefits, and the deliberate choice of bright coloured packs stems from the core brand values, dealing with the serious environmental issue in a fun, light-hearted and enjoyable way. The KinKind brand logo retains the core element of the wave, linking to the idea of protecting our oceans from plastic pollution.
In addition KinKind is relaunching its customer-loved, hair boosting Give Me STRENGTH! shampoo and conditioner bars, with the addition of a brand new ingredient: rice water protein.
Designed to help boost fullness and strength for fine, flat or thinning hair, the new COSMOS-approved, hydrolyzed rice protein ingredient will enable Give Me STRENGTH! bars to deliver even more impactful results, as it is clinically proven on average to increase hair volume by 32%, with clinical test cases reporting up to a 44% increase in hair volume after just five washes.
Rice water protein has become an undeniable beauty buzzword of late, going viral on TikTok with 330 million views on #ricewater, and sparking huge Amazon searches – but far from simply being a trend, its clinically proven effects are undeniable. Hydrolyzed rice protein contains amino acids that help to repair and strengthen as well as promoting new hair growth, therefore delivering visible results with consistent use. While the ingredient is currently more commonly found in US and China-manufactured beauty products, KinKind’s new and improved Give Me STRENGTH! bars will be amongst the first British-made hair products to utilise it.
In addition to rice water protein, Give Me STRENGTH! shampoo and conditioner bars are also enriched with rosemary oil – known to help skin cell stimulation and thus be beneficial for hair growth – and wheatgerm oil, to give extra strength and volume.
KinKind’s shampoo and conditioner bars are completely plastic-free, saving two plastic bottles from our oceans every time, without compromising on performance – receiving numerous accolades for their oustanding results from industry experts, including Pure Beauty and Independent’s IndyBest. KinKind’s new Give Me STRENGTH! shampoo and conditioner bars are set to launch from July and will be available in shelf-ready packs.
