Plastic-free brand KinKind will return to national television from September to continue to drive awareness and growth of plastic free haircare, to encourage shoppers to make the switch from fossil-fuel based plastic bottled products amidst the accelerating climate crisis.
The new run of adverts will comprise the third phase of the brand’s partnership with UKTV, offering 137 million impressions with ads shown across primetime and daytime slots on channels including Alibi, Gold, Dave and W.
With 67% share, the brand is currently dominating Google shopper searches, and is the only plastic-free brand showing massive growth and momentum this year with almost 60% growth quarter on quarter. The advertising and marketing efforts reflect KinKind’s launch campaign to retail, focusing on the range’s exceptional performance, which the brand identified to be a concern for those looking to switch from bottled shampoos.
As the only brand advertising plastic free haircare on national television, KinKind recognises the importance of driving awareness of plastic-free alternatives to polluting plastic bottles that contain 80% water, to help consumers reduce their plastic consumption and their carbon footprint.
KinKind’s Sales and Operations Director, Paul Brown, said: “The performance and credibility of KinKind bars are showcased in the TV campaign through the lathering – which is a common pre-trial anxiety point – as well as the end- result hair visuals, and the multiple industry awards that KinKind has won. The campaign has been developed through a lot of consumer research to understand how our customers made the switch from plastic bottled products to KinKind, and their usage experience – this is key to trial and repeat purchase, and ultimately long term success.”
