Lidl GB has stood firm on its commitment to British farmers, confirming it will continue sourcing 100% fresh, everyday own-brand British beef across all its stores – with no plans to import or switch sourcing to beef suppliers outside of Great Britain.
As one of the largest buyers of British beef – Lidl GB has vowed to maintain its long-term support for British producers and farmers, ensuring its customers can continue to rely on the discounter for locally and responsibly sourced, high-quality fresh beef at market-leading value.
The discounter’s fresh beef range is all Red Tractor Assured, giving customers the confidence that their products are traceable, safe and farmed with care. Lidl has written to Red Tractor, The National Farmers’ Union, and its suppliers to reassure them on this commitment and pledge ongoing support for the British agricultural sector.
Richard Bourns, Lidl GB chief commercial officer, said: “British farming is recognised globally for its high standards of animal welfare, food safety and environmental stewardship. At Lidl, we know these values matter to our customers, which is why we proudly support and champion British agriculture.
“As we enter our fourth decade in Great Britain, our commitment to these principles has never been stronger. We will not compromise on standards even if others choose to do so. Our commitment goes beyond maintaining high standards – it’s about standing by British farmers when they need us most and doing what’s right for our customers.”
Earlier this year, Lidl reinforced its commitment to British farming through its inaugural Grassroots British Farming Conference, which followed the launch of its Lidl Sustainable Beef Group – a market-leading programme supporting farmers transitioning to more sustainable practices – and confirmation of plans to invest 1.5 billion in British beef production over five years. This builds on the success of its exclusive Welsh and Grass Fed Beef Producer Groups, further demonstrating the discounter’s commitment to animal welfare, reducing food miles and providing transparency for customers.
