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LOOKFANTASTIC celebrates National Fragrance Week with curated niche fragrances

by Fiona Briggs
March 18, 2026
in Events
Reading Time: 3 mins read

National Fragrance WeekIt’s National Fragrance Week and to celebrate we are spotlighting LOOKFANTASTIC’s curated collection of niche fragrances. With Google Trends showing “what is niche perfume” up +170% and “niche perfume collection” up +100% on Pinterest over the past year, discovering unsung heroes and up-and-comers is top of mind for personal scent expression.

Discover perfumes and aftershaves that perfectly balance rare notes to create a scent that is truly one of a kind from brands including Stories, Goldfield & Banks, Juliette Has a Gun and more. Top picks below.

Juliette Has a Gun Not a Perfume Eau de Parfum 100ml – RRP £130.00, now £104.00

A musk fragrance that adapts to your skin’s chemistry to create a scent that is one of a kind.

STORIES No.01 Eau De Parfum 100ml – RRP £170.00

A fresh fruity fragrance with woody undertones, infused with jasmine and bergamot accords.

Goldfield & Banks Sunset Hour Eau de Parfum 100ml – RRP £155.00

A unisex fragrance infused with sweet nuances of citrus fruits and spicy florals

Floral Street Sweet Almond Blossom Eau De Parfum 100ml – RRP £115.00, now £86.25

A fruity, floral, gourmand fragrance created in collaboration with Van Gogh Museum®.

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