National Fragrance Week | The Perfume Shop

When we think about the history of fragrances there are so many amazing launches to discover. From oud perfumes that are intense and seductive in their aroma, to citrus scents with their zesty and fresh notes. Whether you enjoy a more iconic, timeless fragrance or reach for a new celebrity scent, those first perfume launches will always stand the test of time.

Within the 32 years of The Perfume Shop – the UK’s largest specialist fragrance retailer has sold over 1.7M bottles year to date (2023-2024) of their top 10 historical launches. Including over 134,770 bottles of the classic Chanel No.5 Eau de Parfum which first launched in 1921 in the same campaign period.

The Perfume Shop’s managing director, Gill Smith said: “Here at The Perfume Shop we are proud to be called the UK’s largest specialist fragrance retailer for 32 years. We love introducing fragrance fans to new and exclusive scents and with experts on hand to guide customers through our vast selection, the perfect fragrance find is guaranteed. We have seen some amazing launches throughout the years and it is no surprise that some of the classic scents remain our top sellers. A beautiful scent is timeless and we are proud to play a part in finding our customers the perfect scent.”

The Perfume Shop has a fragrance finder tool for all customers to use when selecting their scent of choice. The dedicated page for National Fragrance Week can be found here.

So what fragrances are The Perfume Shop’s top all time classic launches?

Chanel No 5 EDP

Miss Dior Parfum

Estée Lauder

Yves Saint

Davidoff Cool

– launched 1921 From £71, 30ml

Calvin Klein CK One EDT – launched 1994 From £53, 100ml

– launched 1947 From £78, 30ml

Jean Paul Gaultier Le Male EDT – launched 1995
From £61, 75ml

Youth Dew EDP – launched 1953 £60, 67ml

Viktor & Rolf Flowerbomb EDP – launched 2005 From £59.99, 30ml