lululemon has announced plans to grow their community in London, through the relocation to a larger, more prominent retail space on Long Acre. Opened in 2014, the Covent Garden store was lululemon’s first London store, and the new space, located one minute from the current store, will be more than double the square footage at 8,330 square feet.
The new store will be trading across two floors and features both men’s and women’s clothing alongside accessories for yoga, running, training, and more. The Covent Garden store will also be the first one in Europe to launch bottle personalisation in store. In addition to its comprehensive product offering, the store will be a hub for connection, building on the brand’s previous 10 years of community-building in London.
Community has always been at the core of lululemon, inspiring meaningful connections and brand affinity. Therefore, following an initial schedule of experiences during its opening month, the new store will host events, such as running clubs and group exercise sessions throughout the second half of 2024, rooted in lululemon’s focus on movement, connection, and personal growth.
“Covent Garden holds a special place in our hearts, as it’s where lululemon opened its very first European store back in 2014,” said Sarah Clark, senior vice president, lululemon EMEA. “We’re delighted to open this new, larger location, with more than double the space of our previous store to showcase our full all-gender offering for run, yoga, training, casual and more. Intended as a hub for local community, our talented team are excited to build connections with new and existing guests. Originating in North America, the brand has seen significant International growth; it has stated ambition to quadruple International sales from 2021-2026, with 2023 seeing the International business grow at 54%.”
lululemon operates more than 700 retail stores in 22 markets, enabled by a team of over 38,000 employees. The brand’s success with leveraging their model globally can be attributed to the consistent expression of their brand values in every market, stemming from its community-led approach and inclusive culture.
