LUMENE, the renowned Nordic beauty brand, is making significant strides in its global expansion. With more than 600 new retailer locations opened this year, LUMENE strengthens its position as a key Nordic player in the European beauty market. The brand now announces a strategic entry into one of the UK’s largest beauty destinations: Boots.
LUMENE continues its global growth journey by entering new European retailers. Starting in July, a carefully curated selection of LUMENE skincare and skincare-infused makeup products will be available in over 200 Boots stores across the UK and on Boots.com. As the leading beauty destination in the UK, the launch at Boots marks a pivotal moment for LUMENE, establishing a stronger presence and achieving nationwide coverage to reach a wider audience.
The brand has further strengthened its presence in Central Europe, as LUMENE recently launched at Müller. The brand is now available in over 100 Müller Nature Shops in both Germany and Austria, in addition to its online presence at Müller.com. Müller, a major player in drugstore and perfumery retail, provides LUMENE with a strong foothold in these regions. Earlier this year, LUMENE expanded in Poland, entering over 300 stores at Hebe. Poland is one of Europe’s biggest beauty markets, and the extended collaboration with Hebe now offers LUMENE an opportunity to connect with an even broader consumer base.
“LUMENE’s dedication to quality, sustainability, and innovation continues to drive our success across borders. The collaboration with Boots, Müller and Hebe reflects our commitment to building strong partnerships and reaching new locations worldwide. We welcome more European retailers to collaborate with us in advocating for our high-performing sustainable beauty products for a better future”, says Johan Melin, VP Sales & CCO at LUMENE.
Lumene Group aims to double the business in five years
Lumene Group aims to double its business over the next five years by adding international scale while continuing to lead growth in Finnish beauty categories. The goal is to become the next big export success from Finland. In 2023, Lumene Group achieved the highest net sales of EUR 83 million, the highest in a decade. 45% of the net sales came from international markets, with an 11% increase in international growth, reflecting Group’s global appeal.
“Our commitment to sustainable beauty has yielded remarkable results, despite external challenges in recent years. The LUMENE brand and our high-performing beauty products appeal well with new global consumers, and our exciting new retail openings will accelerate our ambitious international expansion efforts”, says Adrian Innergård, CEO of the Lumene Group.
Lumene Group recently acquired the Swedish beauty brand IDA WARG Beauty, further enriching its brand portfolio. The Group now carries three Nordic beauty brands: LUMENE, CUTRIN and IDA WARG Beauty.
