Body care brand Luna Daily has secured its largest UK retail listing to date in Boots with its full range of microbiome balancing products for all skin, even the most intimate.
The brand’s range, which is redefining the category of intimate care, offers women of all ages and stages an expert developed, shame-free alternative to care for their skin.
Luna Daily is available on boots.com from today and at 470 Boots stores nationwide from October 16th.
Luna Daily secured the listing as part of a dragons-den style ‘Meet the Buyer’ competition run by Boots to find new and innovative products from smaller brands that support women’s health.
It follows the brand’s launch into Sephora in the US in March and ahead of its launch into Sephora UK from October onwards.
Launching ahead of Menopause Month, Luna Daily has three curated ranges to cater for all ‘ages, stages & skin-types’, recognising that ‘every womanhood journey is different’.
These are Original (for daily care), Fragrance-Free (for sensitive or allergy-prone skin, including pregnancy and post-birth), and the Hydrating range (for those experiencing perimenopause and the menopause).
Founded by beauty-industry veteran Katy Cottam (Previously L’Oreal and most recently as Head of Global Brand at Charlotte Tilbury), formulated with dermatologists and gynaecologists, the products are powered by Luna Daily’s unique complex [THERMA-BIOME+™] made up of Thermal Water, Prebiotics & Vitamins to strengthen, nourish, and protect the skin’s microbiome. All Luna Daily products are pH perfect, natural and vegan, free from soap, allergens, sulphates and parabens, and are sustainable and thoughtfully designed.
Luna Daily’s full range will be stocked at Boots:
The Everywhere Wash 250ml RRP £12 in Original (blended with fresh notes of ylang ylang and light jasmine), Hydrating (blended with gentle notes of cotton & comforting chamomile) and Fragrance free. A soap-free, pH perfect, microbiome- balancing body wash for all skin, even your most intimate with [THERMA-BIOME+™] complex made up of Thermal water, Prebiotic Inulin and Lactic Acid and Vitamins E, F & C designed to strengthen, nourish & protect the skin. It also locks in moisture thanks to added Omega 3 and 6.
The Everything Oil 30ml RRP £18 – with Bisabolol, Rosehip, Tamanu & Jojoba Oils, clinically proven to visibly reduce ingrown hairs, scars, stretch marks, dark spots, redness and bumps for smooth, soft skin*. This lightweight, multi-tasking oil is gentle enough for all skin, even your most intimate, perfect pre or post shower / shave or wax prep or anywhere that needs extra care or is prone to dryness, including pubic skin, elbows and cuticles. *Source: clinical user study, 102 women of all ages, stages & skin-types
The Spray-to-Wipe 100ml RRP £10 – The viral pH balanced instant full body cleanser. Simply spray onto skin or toilet tissue to transform into an instant, flushable, biodegradable wipe. Multi use: Post gym, under armpits, travel, on your period, hot flushes, night sweats or pre/post sex. 1 bottle = 300 wipes, set to save 10 million single use wipes going to landfill in 2023 alone.
The Everywhere (No) Soap & Eco-Diatomite Dish RRP £12 each – The World’s FIRST (No)Soap™ natural cleansing bar with [THERMA-BIOME+™], clinically proven to be 30% more moisturising than traditional soap (*source: Clinical corneometer study vs leading traditional soaps). 100% plastic free & waterless + an Eco-diatomite dish made from fossilised algae is antimicrobial and water-resistant, and makes your bar last 3x longer.
Luna Daily’s own research shows that 91% of women weren’t educated about intimate washing routines at school; 43% of women feel their washing routines are causing them to have a gynae issue with 52% of women using traditional shower gels, which could cause genital dryness, itching and irritation.
Katy Cottam, founder and CEO of Luna Daily, said: “Luna Daily was born out of personal experience of not being able to use traditional body care products for my intimate skin, frustrated at the outdated feminine hygiene products available with all of the ‘what’s wrong with her’ associations. With the help of medical experts including dermatologists and gynaecologists, I created Luna Daily – microbiome balancing body care for all your skin, even your most intimate. And revolutionising a new category of products is only part of our mission – with Luna Daily, I want to help normalise conversations and change education, connecting women to each other and their entire bodies. With our new listing with Boots, I hope our products can reach more women, recognising and supporting the needs of their bodies as they change throughout their lives.”
