Luxury Apple accessories brand Golden Concept launches first full lifestyle collection

Golden Concept, the Sweden-born luxury lifestyle brand that made global headlines last year with the most expensive Apple Watch case ever created, today announces the launch of its first apparel and lifestyle collection.

The F/W 2023 collection comprises highest-quality bags, leather accessories, and clothing. The collection is designed in Golden Concept’s signature aesthetic – Scandinavian artisanal minimalism meeting East Asian streetwear – and crafted from the finest European materials such as Italian leather.

Puia Shamsossadati, CEO and Founder of Golden Concept, comments: “Expanding the Golden Concept brand into luxury accessories and apparel is a natural next step, and one our customers have been demanding for some years now. People are really proud of owning the brand – in Asia, racing drivers even have our logo painted on their cars to match their tech accessories. The new lifestyle collection is the culmination of years of brand building and innovative design processes. We were determined that the enduring quality of our heritage accessories should be reflected throughout this collection, and are delighted to release these premium products.” Golden Concept’s A/W 2023 collection includes:

Bags

Golden Concept bags are available in two distinct styles – Saffiano Leather and Croco Embossed. All metal components are 316L stainless steel, and plated with the Golden Concept logo. All sewing and polishing is done by hand.

• Weekend Bag (RRP $999)

Gold detailing, available in Croco Embossed only

• Duffle Bag (RRP $999)
  Silver detailing, available in Saffiano Leather only

• Tote Bag (RRP $699)

Folding handles, adjustable shoulder strap, two interior pockets, computer compartment

• Briefcase (RRP $699)

Folding handles, adjustable shoulder strap, two interior pockets

Leather goods and acccessories

Small leather accessories are crafted from high-grade leather and are available in Saffiano Leather or Croco Embossed.

• Zippy Wallet (RRP $249)
  Large enough to hold a phone

• Wallet (RRP $179)

Designed to carry up to six cards plus cash

• Money Clip Wallet (RRP $179)

For easily storing cash and receipts

• Passport Holder (RRP $149)

For the discerning traveller

• Card Case (RRP $149)

Featuring five dedicated card slots, available in Saffiano Leather only

• Card Holder (RRP $99)
  Designed to carry up to four cards, includes a centre pocket

Apparel

High-quality materials are used throughout for clothing that is stylish and comfortable with an enduring appeal.

• Hoodie – 3D Print & Embroidery (RRP $249)

Sportswear inspired cotton hoodies in distinct Golden Concept style

• Sweat Pants (RRP $249)

100% cotton, embroidered with Golden Concept logo

• Beach Towel (RRP $179)

Jacquard cotton towel with embroidered Golden Concept logo

• Sweat Shorts (RRP $149)
  100% cotton, embroidered with Golden Concept logo

• Swim Shorts (RRP $149)

Designed for movement with an elasticated waistline and tie-string fastening

• T Shirt – Oversize, Oversize 3D, & Oversize Embroidery (RRP $149)

Cotton blend featuring enlarged Golden Concept logo

• T-Shirt – Regular, Embroidery, & 3D Print (RRP $99)