Maharaja Drinks, the UK’s leading retailer of exclusively Indian beverages, has announced the appointment of Annabel Jamieson as its new chief executive officer.Annabel joined Maharaja Drinks as Head of Digital Growth in 2024, where she played a key role in scaling the brand and strengthening its digital and commercial foundations. Based in the south of France, she brings an international perspective and is widely recognised for her expertise in building, growing and scaling start up businesses, particularly within digital first sectors. Her appointment marks a significant milestone in the company’s evolution as it continues to expand its presence in the UK.
“We are delighted to welcome Annabel as CEO,” said Ipe Jacob, principal co-founder of Maharaja Drinks. “Her extensive experience in digital transformation, business development and brand growth, particularly within high-growth start-ups, makes her the ideal leader to guide Maharaja Drinks into its next phase.”
Annabel brings broad leadership experience spanning strategic growth, marketing excellence and customer centric innovation. She has led teams for established global brands including DMG Media as well as high-growth start-ups such as weServed and MobileStreams. She has a proven track record of building teams, developing partnerships and driving commercial performance for start up and scale up businesses.
“I am excited to take on the role of CEO at such a pivotal time for Maharaja Drinks,” said Jamieson. “From experience working across many different communities, there is a growing appetite for distinctive, authentic brands. Maharaja Drinks has built a compelling platform that celebrates the diversity and craftsmanship of Indian beverages, and I look forward to working with the team and our partners to accelerate growth and deepen engagement with UK consumers.”
Founded in 2023, Maharaja Drinks has established itself as a specialist retailer and advocate for Indian wines, spirits, beers, teas and coffees in the UK, championing sustainability, craftsmanship and authentic storytelling throughout its curated portfolio.
As CEO, Annabel Jamieson will lead the company’s strategic direction, with a focus on UK expansion, digital growth, brand partnerships, innovation and strengthening Maharaja Drinks’ position as the leading destination for premium Indian beverages.
