British-based fashion phenomenon Mars the Label, founded by visionary Arianna Ajtar, has officially launched its first-ever retail partnership with the iconic British luxury retailer Flannels. The partnership marks an exciting milestone in the brand’s evolution from a homegrown e-commerce success story to a nationwide fashion mainstay.
From its humble beginnings in Ajtar’s Manchester family home in 2016 to opening the upcoming 2025 Miami Swim Week, Mars the Label has flourished into a global powerhouse. Loved by celebrities from Ekin-Su Cülcüloğlu, Ella Henderson, Mary Bedford, Bre Tiesi and Holly Scarfone, to name a few, the brand is renowned for its showstopping, sculpted styles designed for confident, fashion-forward women who value both bold silhouettes and wearable glamour.
After nearly a decade as a purely online business, this collaboration introduces a new era of visibility for Mars the Label, giving both loyal fans, affectionately known as ‘Mars Girls’, and new customers the opportunity to experience the high-quality brand staples in-person at 35 Flannels and Frasers locations across the UK. From denim sets to loungewear, corsets to trousers, the collection masterfully blends feminine essence with British edge.
Shoppers of the Flannels partnership can expect:
- Mars the Label bestsellers reimagined in fresh colourways
- Flannels-exclusive pieces, only available in-store and online via Flannels and Frasers
- A focus on quality craftsmanship, functional glamour, and versatile, timeless designs made to be worn season after season
“This partnership is 10 months in the making and I couldn’t be happier with the outcome. I’m so grateful to my team and the Flannels team for all of their hard-work in bringing this to life,” says Ajtar.
“What started as a dream in my dad’s garage nine years ago has grown beyond my wildest dreams into a movement that empowers women to look and feel their best. Now, being stocked in Flannels feels like the next chapter we’ve been building towards. This moment is proof that women-led, independent fashion brands can take up space on the main stage. I’m so proud to bring Mars nationwide and give customers – new and old -an enhanced in-person experience.”
Following an industry-disrupting rebrand in February 2025, Mars the Label has doubled down on its commitment to high-quality pieces at an accessible price point and timeless capsule collections that reflect the needs and desires of their growing global community of Mars Girls. With a product offering that pushes the boundaries in swimwear, formalwear, loungewear, denim and accessories, Mars continues to empower women of all shapes and sizes to express their individuality and femininity with confidence and flair.
As the brand continues to expand its reach both online and in-store, one thing remains unchanged: Mars the Label’s mission to redefine fashion for the modern woman at the highest quality, without compromise.
