With the British Summer Time now in effect, McCain has launched Mr. Chippy – an ice cream van serving an unexpected seaside scoop: hot Crispy French Fries dunked in cool, creamy soft serve ice cream.
You might wonder, “chips in ice cream…?!” but new research from McCain reveals that one in four Brits (24.8%) would be up for dunking their chips in ice cream.
Following a successful pop-up in Brighton last weekend, Mr. Chippy is now heading to Cornwall, where it will be popping up on the beachfront in Newquay this weekend for intrigued Brits to try the deliciously sweet and salty combo for free.
Laura Koscik, marketing director at McCain, said: “Mr. Chippy is serving up the perfect treat for a cold and sunny spring day out at the beach – our Crispy French Fries dipped in a cone of creamy soft-serve is made to share and spark a proper ‘love it or hate it’ debate. Some swear by this creamy and crispy combo while others wrinkle their nose – but that’s half the fun! We’re all about making shared experiences even better with chips, so we hope people enjoy giving this unexpected viral combo a go.”
Mr. Chippy will pop up for free at Newquay (Lusty Glaze Beach, 9 Lusty Glaze Rd, Newquay TR7 3AD) on Saturday 4th and Sunday 5th April from 12-6pm.
