pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is further expanding into confectionery with the addition of two irresistible chocolate snacks to its luxurious McVitie’s Signature range – Signature Crispy Wafer and Signature Chocolate Truffle Bar.
Signature Crispy Wafer features layers of crisp wafer and hazelnut cream in thick, velvety milk chocolate, delivering a satisfying combination of crunchiness and smoothness, while the Signature Chocolate Truffle Bar has a thick milk chocolate shell encasing an indulgently smooth chocolate cream filling and a crunchy cocoa biscuit centre.
“We’re excited to expand the McVitie’s Signature range with our new Signature Crispy Wafer and Chocolate Truffle Bars,” says Daniel Shemoon, marketing manager, pladis UK&I.
“Since its launch in 2024, Signature has been about bringing a touch of luxury to everyday moments through quality, thoughtfully crafted confections. Whether you’re looking for a satisfying on-the-go treat or an after work indulgence, these new bars do exactly that – offering a rich, satisfying chocolatey snack that feels a bit special.”
McVitie’s Signature Crispy Wafer (45g, RRP 89p) and McVitie’s Signature Chocolate Truffle Bar (35g, RRP 89p) are rolling out across convenience and impulse from w/c 6 April.
