McVitie’s is expanding consumer favourite Hobnobs range with the launch of brand-new Hobnobs Oaty Crunch Creams. Available in two delicious flavours – Milk Flavour and Chocolate Flavour – new Hobnobs Oaty Crunch Creams feature two delicious oaty biscuits that Hobnobs fans know and love, sandwiched together with a smooth filling.
The biscuits deliver a satisfyingly crunchy texture: the Milk Flavour has a sweet, creamy milky centre, while Chocolate Flavour has a silky-smooth, chocolate-flavoured centre.
“The launch of our new Hobnobs Oaty Crunch Creams is an exciting moment for us,” says Bethan Ashman, brand manager, pladis UK&I. “We’ve taken the classic Hobnobs oaty biscuit that people know and love, and paired it with a smooth, creamy centre to create something comfortingly familiar yet delightfully new. They’re perfect for tea breaks or for sharing with family and friends whenever consumers are looking for something delicious.
McVitie’s Hobnobs Oaty Crunch Creams are rolling out across all major UK retailers from 30 March, 100g, RRP £1.
