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Home Retail News Retailer News

Metrocentre welcomes The Perfume Shop’s newly refitted experiential store

by Fiona Briggs
September 25, 2025
in Retailer News
Reading Time: 2 mins read

The Perfume ShopThe Perfume Shop has had a scent-sational new addition as it opens the doors to another new and improved experiential store at The Perfume Shop Metrocentre, c/o Superdrug, 22-24 Cameron Walk, Metrocentre, Gateshead, NE11 9YR.

Opening in just a few days, the iconic retailer, who this year celebrates its 33rd Birthday, will be continuing to offer the hottest perfume launches, celebrity fragrances and classic designer scents, alongside its passionate in-store team, offering expert advice.

The stylish new store is set to feature a brand-new layout and upgraded services including a digital screen, a personalised ribbon machine, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase. Not only this, but from Saturday 26th September, The Perfume Shop will also offer a free bottle of fragrance to the first 15 customers with any purchase over £70.

The Perfume Shop’s continuous expansions on new stores and experiential counters across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with the control

of the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.

Vicki, store manager at The Perfume Shop Metro, commented: “We’re so excited to open our new store at Metrocentre and welcome perfume lovers through the doors. This refreshed space gives customers the chance to discover the latest launches, celebrity fragrances and timeless favourites, all with the expert advice and personal touches The Perfume Shop is known for. We can’t wait for shoppers to experience our new services and find their perfect scent.”

One of the UK’s largest specialty fragrance retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple of the high street for over 30 years, serving those with a nose for great value.

The new store is located at The Perfume Shop Metrocentre, c/o Superdrug, 22-24 Cameron Walk, Metrocentre, Gateshead, NE11 9YR.

Similar Retail News Articles:

  1. Kildare Village welcomes new experiential store from The Perfume Shop
Tags: The Perfume Shop
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