Mindful Chef, the UK’s highest-rated recipe box (Source: Trustpilot), has today been recognised for its excellence in Sustainable Development with a King’s Award for Enterprise, the most prestigious business award in the country. Founded in 2015 by three Devon school friends: Giles, Myles and Rob, the brand’s mission has always been to make healthy eating easy, accessible and sustainable. Mindful Chef offers its customers 40 fresh and healthy recipes a week to choose from, designed by an in-house team of chefs and a range of Ready to Go products spanning day parts and occasions including ready meals, smoothies, desserts, soups and breakfast cereal. To date, Mindful Chef has delivered over 30 million meals to more than 400,000 customers across the UK.
Since its inception, sustainability has been at the heart of Mindful Chef’s business practices, with an overarching goal to become a regenerative brand; going beyond sustainability and supporting an entire ecosystem of change. Mindful Chef demonstrates how businesses can effectively balance the triple bottom line effectively via a model built on zero food waste and a commitment to using business as a force for good.
To date, Mindful Chef’s sustainability journey has seen the following milestones:
Mindful Chef became the first recipe box company to certify as a B Corp in 2018. Re-certifying in 2022, the brand increased its score by 33%, which put them in the top 3% of food B Corps globally
Mindful Chef has donated over 19 million hot school meals to children living in poverty in Malawi (who have no other safety net) via its partnership with the charity One Feeds Two
Over 80% of the packaging Mindful Chef used last year could be recycled from the curbside
Over 100,000 litres of rubbish collected at the annual Mindful Chef Big Clean Up event
Over 71 tonnes of food has been donated to The Felix project (that’s 170k meals!)
1.4 million low-carbon meals delivered in the last year (that’s equal to saving the same amount of CO2 as 1,500 flights from London to New York)
Mindful Chef has reduced its carbon intensity by 15% since 2020
Launched a new veggie range for meat-free dinners alongside its vegan range which was the first to launch in the UK
Mindful Chef won Marie Claire’s Best Subscription/Meal-delivery service & Best Ethical Brand 2023
Mindful Chef co-founder Myles Hopper comments “We’re so honoured to be recognised with this award. From the moment Mindful Chef was born, we wanted to push ourselves to do business the right way, balancing our purpose whilst building a profitable business. And it’s been so important to us to maintain our sustainability focus, ethics and values as our team has grown over the years. Our ethos on sustainability flows through every corner of our business and we can’t thank our team, community, suppliers and partners enough for being part of this journey.”
