THG PLC, the global e-commerce group, is pleased to announce that MP Activewear, the clothing line of its leading sports nutrition brand Myprotein, is being rolled out in Decathlon stores across the UK from today. This marks the first clothing partnership between Myprotein and a major retailer.
The Decathlon partnership will see their range of high-quality, functional training fits, for both men and women – including T-shirts, vests, shorts and leggings, rolled out across 20 of their UK stores.
For women, there will be a selection activewear for all-round training and heavy lifting taken from the brand’s best-selling Tempo and Origin ranges. For men, there will be a selection of classic gym fits handpicked from the Training needs – meaning there is activewear to suit all training needs.
In recent years, MP Activewear has increased in popularity and continued to develop their offering, function and fit whilst introducing advanced fabric technologies – quickly becoming a go-to activewear brand around the world. Further retail partnerships are anticipated in the months ahead.
In 2024, Myprotein underwent a transformational global rebrand aimed at reaching a broader demographic of consumers. The brand’s newly defined mission is to empower everyone to lead a healthier, more active lifestyle, supported by a diverse range of sports nutrition products and expert guidance.
Part of the evolution saw the introduction of the brand’s new logo onto Myprotein’s suite of products, including clothing. The rebranding also aligns with THG’s commitment to breaking down the barriers of the fitness industry.
The rebrand has been key to unlocking new retail markets and partners, driving expansion in retail and licensing. It has also enabled Myprotein to enter new product categories, broadening its offering for existing customers, without losing focus on its core sports nutrition market.
Commenting on the launch, Neil Mistry, CEO, THG Nutrition said: “MP Activewear has gained strong traction online, perfectly complementing our leading range of supplements and protein products. As consumer demand continues to grow, we’re excited to expand our clothing line into Decathlon’s retail stores.
“This partnership marks a significant milestone in making MP Activewear more accessible, bringing our premium-quality apparel to UK physical retail for the first time. With Decathlon’s strong reputation in sports and fitness, it’s the perfect fit, and we look forward to introducing our brand to an even wider audience.”
Commenting on the launch, Nicola Barnabo, Decathlon UK fitness market manager, said: “The ongoing evolution and modernisation of Decathlon stores, initiated with last year’s brand relaunch, has created the ideal environment to welcome Myprotein’s dynamic range. This partnership is more than simply adding products; it’s about enriching the fitness experience for our customers by partnering with a well-known specialist brand. Helping Decathlon offer a comprehensive and inspiring selection, where cutting-edge apparel seamlessly integrates with top-tier sports nutrition, all within stores designed to showcase over 70 sports.”
