Healthcare giant Scope Eyecare launches Bright Eyes exclusively in 1,300 Boots stores nationwide. Bright Eyes is the first product in the new Optase Life range, designed to brighten tired and red eyes.Bright Eyes is an essential product for people who work or study long days, or who have been out late the night before. The eye drops work to revive dull, red eyes for a clearer, brighter look that stops the show and owns the day.
Bright Eyes takes an innovative approach to reducing redness by using methylene blue which reflects light on the surface of the eye to make it brighter. This colourant also gives Bright Eyes its unique blue colour, making the product stand out from other eye drops in the market.
Bright Eyes is a quick and effective way to reduce the look of tiredness, helping consumers look fresh and alert for work or social occasions. Developed in Paris, Bright Eyes is now out in the UK, available in 1,300Boots stores and the Boots website.
Leah Donnelly, product manager at Scope Eyecare, says: “Bright Eyes is an innovative blue eye drop that transforms the way we whiten and brighten tired eyes. It’s the first product in Scope Eyecare’s new Optase Life range, building on decades of medical expertise to create a new cosmetic line for the beauty market. Now available exclusively at Boots, Bright Eyes overcomes evidence of irritation, long hours or even late nights – so everyone enjoys the confidence of eye-catching eyes.”
