N Brown Group, the inclusive fashion and retail platform, is launching the latest instalment of its JD Williams WE SEE YOU campaign for Spring/Summer 2026, fronted by brand ambassador Gok Wan. The campaign is the third iteration of WE SEE YOU, celebrating midlife women – an audience long underserved and underrepresented. This instalment focuses on transitional fashion, supporting women to move confidently through the seasons with style that reflects who they are today.
At the heart of the campaign is a partnership with Macmillan Cancer Support, brought to life through the ad’s soundtrack: Gok Wan’s charity single Deeper Love. Featured across TV and radio from 1 April to 30 June 2026, the track reflects Gok’s ongoing commitment to the charity, with proceeds from the single going directly to support Macmillan’s vital work.
The collaboration reflects a deeply personal connection to JD Williams’ audience. In midlife, many women will have been affected by cancer – personally or through loved ones – making Macmillan’s work especially meaningful. The campaign recognises that shared experience, using the JD Williams WE SEE YOU activation to both celebrate and support these women.
Originally released in 2024, Deeper Love was created by Gok Wan and the House Gospel Choir in memory of his close friend Allison, who died from breast cancer. JD Williams supported the track with a £19,000 donation to Macmillan at the time of production. By bringing the track into WE SEE YOU, JD Williams is extending its impact – driving further awareness, connection and fundraising.
Gok Wan said: “I’m so excited to be back launching JD Williams’ new spring/summer collection, full of pieces that help women feel amazing. Hearing Deeper Love as the soundtrack makes it even more special. I created it in memory of my dear friend Allison, so to see it continue to raise money for Macmillan – and reach more people through this campaign – means so much.”
Esme Stone, head of brand marketing at N Brown, said: “The WE SEE YOU campaign is about recognising and celebrating midlife women – an audience too often overlooked. At this stage in life, many of our customers will have been affected by cancer in some way, which is why our partnership with Macmillan matters.
By bringing Deeper Love into the campaign, we’re not only celebrating our customers, but connecting with them on a deeper, more emotional level – supporting a cause that resonates strongly within this community. We’re proud to use our platform to raise awareness and funds for Macmillan, while continuing to champion women as they are today.”
