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National Underwear Day: Step One offers soft, sustainable and anti-chafe designs

by Fiona Briggs
August 5, 2025
in Events
Reading Time: 5 mins read
Australian underwear brand Step One, which launched in the UK earlier this year, is celebrating National Underwear Day with its 100% organic, certified bamboo viscose, breathable and anti-chafe, soft on the skin designs. There’s also an exclusive 20% off offer available via the Step One website.
Here are Step One’s bestsellers::
  • Step One Smoothfit Padded Bra, RRP £24.00 (single) – Introducing the SmoothFit Bra – where comfort meets effortless style. Designed with care, this naturally hypoallergenic fabric is perfect for everyday wear. This customisable bra is made with seamless, breathable fabric materials that redefines what it means to feel confident and supported.
  • Step One SmoothFit Full Brief, RRP £16.90 (single) – Experience a gentle blend of soft fabric in a beautifully crafted brief. Made with bamboo, polyamide and spandex, this unique combination of fabrics creates a comfortable, smooth feel, along with long-lasting shape retention. The seamless waistband is perfect for a snug, irritation-free fit and a full-coverage design that offers secure support. Depending on your style preference, Step One also has styles to suit you, in SmoothFit Boyleg, thong and the SmoothFit Bikini Brief.
  • Step One Body Shorts, RRP £19.00 (single) – Inspired by the best features from the iconic men’s collection, this addition to the Step One women’s range features an expandable waistband and anti-chafe technology designed to keep you comfortable all day. Made from organic bamboo viscose to suit even the most sensitive skin and a breathable fabric to keep you cool, the Body Shorts have exceptional durability and sweat-wicking power to keep you cool and confident all day long. Comfort redefined, just for you.
  • Step One Long Johns, £29.00 (single) – Perfect for all seasons, the Step One Long Johns use bamboo with almost 2x the permeability of standard cotton underwear. Supporting you throughout long days or at night, this undergarment also features Step One’s technology of Ultraglyde™ panels to avoid friction, plus the 3D comfort pouch to keep everything in place.
  • Boxer Brief, £19.00 (single) – A leading product from the men’s range, the boxer brief is designed with a 3D comfort pouch to assist. The boxer is typically suited for gents with thicker legs and is formed using UltraGlyde™ technology to avoid tenuous leg rides that can sometimes occur. Depending on your style preference, Step One has something for you. The range also includes the Trunk (best suited for guys with slimmer legs) and the Boxer Brief Fly; all available in a variety of colours and sizes including pink, burgundy, orange and purple.
  • Boxer Brief Sport, £19.00 (single) – Carefully crafted for movement, the sport range features all the innovations in the core range, with added benefits. Developed with a longer length, the extra 4 cm helps protect the thighs from chaffing and moving out of place during exercise.
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